Tesco - Giving it back 🧻
Advertising
DNAD brief
(sadly did not enter the competition)
‘Giving it back’ - an ad campaign to promote Tesco’s tagline
‘every little helps’. Targeted to address the panic
buying situation in the UK, the campaign encourages people to make right their ‘wrongs’.
The campaign positions Tesco to get users to return these (panic bought) items and think of the ones who truly need them instead.
The campaign positions Tesco to get users to return these (panic bought) items and think of the ones who truly need them instead.
View the actual brief
My process 📝:
Epicurus Drops 💉
Packaging
Branding
With the rise of social media and the portayal of facades online, this project was a satirical approach to talk about the idea of toxic positivity.
As the phenomenon Toxic Positivity is still not as widely know, this project aims to educate and warn about the effects and situations of toxic positivity.
As the phenomenon Toxic Positivity is still not as widely know, this project aims to educate and warn about the effects and situations of toxic positivity.
Proces Journal 📝
Rediscover with Passion 🔍
Advertising
App Design
‘Rediscover with Passion’ is a campaign to value add and broaden the current movement for Rediscovery in Singapore. Due to halted international travels, many Singaporeans find themselves ‘stuck’ at home.
The campaign debunks the idea of Singapore being boring with the help of the Nike Run Club app. Users will be prompted to keep a healthy lifestyle whilst rediscovering, having a new perspective and being grateful for what we have on this little red dot we call home.
The campaign debunks the idea of Singapore being boring with the help of the Nike Run Club app. Users will be prompted to keep a healthy lifestyle whilst rediscovering, having a new perspective and being grateful for what we have on this little red dot we call home.
My Process 📝
A Sellout 👁
Publication
Poster
Many associate selling out with
something blasphemous, but in the present age as a designer, does
this notion still exist?
“I’m a sellout” zine publication questions the meaning of selling out, targeted at designers to question this notion and aims to get them to re-think about the idea of compromising of integrity or values based on making a living.
“I’m a sellout” zine publication questions the meaning of selling out, targeted at designers to question this notion and aims to get them to re-think about the idea of compromising of integrity or values based on making a living.
The underground ✂️
Branding
Packaging
The underground - a tucked away hair dressers. Inspired by James M. Barrie’s Peter Pan, the project offers an alluring take to what a hair dressers can offer.
