100 Bites 🥄
Agency: Dentsu
Role: Art Director
Client: Accor
Project year: 2023
As the pandemic slowly came to an end and boarders around the world opened up, Singapore became one of the top tourist destinations in the world.
With the thought of sustainablity in mind, Accor launched the 100 Bites campaign, where travellers who travelled to this foodie paradise could try as many local delicacies, all in just a bite.
Campaign results:
Silver for Brillant Use of Advertising
Silver for Brillant Use of Search
The Drum Awards for Marketing APAC
Teaser Phase
Prior to the launch of the campaign, teaser assets were launched to pique the interest of potential travellers,with the launch of a microsite to gather interest from users from around the world.
Launch Phase
The launch of the campaign, finally showcasing each unique bite from each unique hotel.From launch of our key visuals, we created microsites for tourists from aorund the world to experience the unique bites of Singapore.
Launching the menus and experiences with our very own virtual host Allie, she streamed live to bring excited visitors on the 100 bites journey.
View the launch site here!
Manulife: Protection Thematic Campaign
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Agency: Dentsu
Role: Art Director for key visuals
Client: Manulife
Project year: 2024
Amidst rising healthcare costs, Manulife aimed to educate the importance of adequate protection coverage.
Through engaging content and storytelling, the campaign emphasized the value of proactive financial planning, reinforcing Manulife’s commitment to empowering consumers with confidence and security.
The foundation
The was one of the first few projects I embarked on with the help of generative AI.
These are some renders I used to get the mood and placement of talents before we went into the shoot.
(Thank you mid journey!)
MND: The Travelling Void Deck
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Agency: Dentsu
Role: (supporting role)
Junior Art Director
Client: Ministry of National Development
Project year: 2022
With a lot of chatter and negative sentiments around the housing situation in Singapore, the Travelling Void Deck was launched.
A void deck that carries our voices throughout the heartlands, educating the public about government housing affordability.
Campaign results:
Singapore Marketing Event Awards
GOLD - Best pop-up expreience
GOLD - Best Government Sector/Non-profit
Roadshow Assets
Brochures and pouches that were distributed during the roadshow.
MND Max Explains
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Agency: Dentsu
Role: Art Director
Client: Ministry of National Development
Project year: 2024
A social series where Max (our friendly average Singaporean guy) takes us through scary looking stats and breaks down long policies on the new BTO launch and classification.
Post 1
Post 2
Post 3
Post 4
Post 5
Post 6
Behind the scenes:
Sketches, sketches and more sketches
Manulife: High Net Worth
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Agency: Dentsu
Role: Art Director (Key visual)
Client: Manulife Singapore
Project year: 2024
High Net Worth individuals are seeking financial control in the world filled with uncertainty. We helped them take control of their legacy with Manulife’s Signature Series.
